Fonts

We have the standard Windows fonts plus quite a few more. However, we do not have every font in existence. As a general rule, simple standard fonts such as Arial or Times New Roman will work well for an ID badge. You can however specify a font for certain design elements if you wish.

If we do not already have the font you desire, you will have to send it to us. Fonts must be Windows True-Type-Fonts with the TTF file extension. Other font types will not be accepted. To submit a font file it must first be put into a zipped file for emailing. Font files that are not first zipped prior to emailing will not function and we will not open the attachment.
 

Logos Containing Text

Logos that contain text may not print to your satisfaction. If your logo has small lettering or slogans the text can easily be to small to read, will print too light or print choppy, etc. Consider logos without slogans and small text. Logos must be 300 pixels for each inch of printed height or width. Any re-sizing of a logo containing text will cause any text to become unclear and out of focus.
 

Color Matching

We will make every effort to get your logo colors to match what you have submitted. We can only try our best and submit the result for your approval. We cannot use Pantone or PMS colors for matching. We can however try to match a color when given an RGB value. Submitting both a logo image file and sending a printed sample of your logo color can help us to match up the color.

Colors on your PC monitor are composed of combinations of Red, Green, Blue or RGB. Colors printed on the badges are comprised of Cyan, Yellow, Magenta or CYM plus a true black panel for black text and bar-codes.

RGB colors are expressed as a value from 0 to 255 for each color RGB. A value of 0, 0, 0 equals black whereas white is expressed as 255,255,255. Pure Red would be 255, 0, 0. Grays are values where the three numbers are all about the same such as a dark gray of 64,64,64 or a light gray 200, 200, 200. Other colors are merely a mix of the three color values.

CYM colors differ in that White is the absence of all color, leaving the white of the card, whereas Black is all three colors CYM. This black is called a composite black since it composed of the three colors CYM and is actually more of a dark, dark gray. Black colors in images and logos are printed in this composite black, while black text items and bar-codes can be printed using the additional true black panel.

Software and print drivers are used in converting of the colors from RGB to CYM, and as such it is not an exact process. If you have printed on a color printer you have probably noticed the printed colors do not really match the colors on your monitor. One reason for this is the conversion process, but another is that the colors on the monitor are light projected toward you while the printed colors are the light in your environment reflected off the printed color. Employee images will generally be acceptable and the difference in color not noticed. However, Logo colors can be difficult to match and will be more easily noticed.